I am a passionate and results-oriented data professional with expertise in marketing analytics, digital performance optimization, and machine learning.
Throughout my career, I have leveraged data-driven insights to transform campaign performance, optimize marketing strategies, and drive significant revenue growth. My work has consistently delivered measurable results, including 30% revenue increases and 8% improvements in click-through rates.
My expertise lies in developing analytical frameworks for marketing optimization, including SEO strategy, customer segmentation, and marketing mix modeling. I’ve worked on projects ranging from enhancing predictive accuracy for performance metrics by 15% to building automated dashboards that enable real-time decision-making.
Using tools like Python, SQL, and visualization platforms like Tableau and Power BI, I have implemented solutions that enhance marketing effectiveness, increase customer engagement, and deliver clear ROI across digital channels.
SKILLS
- Digital Performance Optimization
- A/B Testing and Market Mix Modeling
- Data Visualization
- Causal Analysis
- Machine Learning and Deep Learning
- Time Series Forecasting
- Generative AI
TOOLS AND CLOUD PLATFORMS
- SEM Rush, Screaming Frog, Ahrefs
- Google Analytics, Search Console, Google Ads, Adobe Analytics
- Tableau, Power BI, Looker Studio
- Databricks
- AWS EC2, IAM, Redshift, Lambda
PROGRAMMING LANGUAGES
- R
- SQL, Spark SQL
- DAX Queries
- Python, PySpark
- Shell Scripting
Amit Kumar Mishra 