Work Experience

Community Dreams Foundation, Irving, TX (September 2024 – Present)

Data Engineer Volunteer

Implementation: Implemented solutions on Azure, including data pipelines, data warehouses, and data lakes.
Data Modeling: Designed and developed data models and data structures for data storage, retrieval, and analysis.
Integration: Integrated data from various sources, including internal and external systems, to provide a comprehensive view of the data.
Testing and Deployment: Tested and deployed solutions to ensure they meet business requirements and are ready for production.

Orlando City SC, Dallas, TX (October 2023 – April 2024)

High-Performance Operations Intern

Machine Learning Models: Enhanced predictive accuracy of fatigue and readiness metrics by 15% using Hyperparameter tuning and Elastic Net regularization.
Real-Time Tools: Built and deployed a regression-based decision tool on Streamlit for actionable insights.
Data Visualization: Created Tableau dashboards to analyze KPIs and drive data-informed strategies for player performance optimization.
Data Quality: Conducted cleaning and pre-processing of performance data to ensure reliability and accuracy.

M/S Witball Co (madaboutepl.net), Bengaluru, KA (August 2018 – July 2022)

Market Data Analyst, Co-Owner

Marketing Analytics: Leveraged Google Analytics and Power BI to analyze user behavior, campaign performance, and customer engagement metrics, driving a 30% revenue increase.
SEO Optimization: Designed and implemented A/B testing frameworks to optimize SEO strategies and SERP visibility, improving organic click-through rates by 3%.
Customer Insights: Analyzed customer lifecycle data and developed segmentation strategies using SQL and Python, leading to improved targeting and retention.
Performance Tracking: Built automated dashboards tracking SEM campaign performance in Google Ads, monitoring KPIs and conversion metrics, enabling data-driven budget adjustments that improved CTR by 8%.
Marketing Mix Modeling: Developed market mix models incorporating adstock effects and time-series forecasting to predict revenue trends, identifying SEO and aggregators as primary traffic driver (45%) and email marketing as highest-CLV channel.
Cross-functional Leadership: Collaborated with marketing teams to implement data-driven strategies, conducting market research and competitor analysis to inform campaign decisions.
Customer Engagement: Developed and monitored customer engagement metrics through web analytics, resulting in a 20% improvement in social media engagement and 30% revenue growth.

Sportskeeda, Bengaluru, KA (April 2017 – July 2018)

Content Analyst, Sports Editor

Data Analysis: Leveraged SQL for data mining and trend analysis, driving user engagement improvements.
SEO Optimization: Enhanced Google Search ranking by 9% through data-driven content strategy revisions using Google Analytics and Google Search Console.
Content Moderation: Edited and published multi-genre sports articles, earning three Editor of the Month awards.
Content Creation: Authored over 70 columns and conducted athlete interviews, contributing diverse perspectives to enhance audience engagement and site content.